There’s no perfect time - just the right reasons
A message from our founder
The desire to run my own business has always burned within me. For years, I told myself the timing wasn’t right - too early, too risky, too much going on. But when I look back now, it wasn’t timing that held me back. It was me.I was 24 when I had my first go. I was working for a web developer and genuinely believed I was a few short steps away from becoming the next tech millionaire. Six months later, it had all fallen apart. No clients, no money, no clue. At the time, I chalked it up to bad timing. But really? It was because I didn’t know what the hell I was doing. I’d started a business in a field I didn’t understand. I could barely use a computer, never mind run a tech company. I hadn’t thought about how it would make money, how I’d get customers, or even whether I liked what I was doing. I was chasing the idea of having a business, not building something I believed in. And the cherry on top? I had no money. I started with nothing and was somehow shocked when we ran out of cash.
Looking back, I wasn’t unlucky - I was completely unprepared. That failure was deserved. But it was also the best lesson I’ve ever had. It taught me this: don’t go into something unless you understand it inside out. You can’t blag your way through business. Not for long, anyway. By 29, I was ready to try again - this time with my eyes open. I’d learned the hard way that passion without knowledge is just noise. Since then, I’ve spoken to hundreds of people on the brink of starting their own business, and the same question always comes up:
“Do you think the timing’s right?”
My honest answer? Timing is rarely the real issue.
If you’re asking the question, it probably means you’ve got doubts. And that’s fair. Starting a business isn’t for everyone - and it definitely isn’t easy. But whether or not it’s the right time comes down to a few things:
Are you funded?
You can have the best idea in the world, but if you don’t have the money to back it up, you’ll be stuck. Passion doesn’t pay bills.
Can you handle risk?
There’s no safety net when you’re on your own. If security is your priority, staying employed might be the better option - and that’s nothing to be ashamed of.
Do you really know your stuff?
Don’t fall in love with an idea before you understand the industry. You need to know your field and your own strengths inside out.
Have you got resilience?
There’ll be moments that shake your confidence to its core. And when that happens, you can’t just read a motivational quote and carry on. You need grit.
Are you willing to sacrifice?
That salary, that car, that holiday - it might all have to go. If you’re not prepared to give something up, you might not be ready.
The truth is, if you want it enough, you’ll make it work. Not overnight. Not without setbacks. But you’ll find a way. Too many people get sold this idea that running a business is glamorous. Reality shows, Instagram, LinkedIn - everyone’s a CEO these days. But the truth is, most of the work happens behind the scenes, in the late nights and tough calls and “what the hell am I doing?” moments. Starting a business isn’t a lifestyle, it’s a commitment. And it doesn’t start with perfect timing - it starts with honesty. About who you are, what you’re capable of, and what you’re willing to do. So if you’re sitting there wondering if now’s the moment to take the leap, ask yourself this: are you ready to go all in? Not because it looks good, but because it feels right. If that answer’s yes - then maybe your time is now.